Services

Media training

Even in today’s age of social media, TV, radio, print and online news outlets can provide a great opportunity to deliver your messages to thousands or even millions of people but they can also seriously damage your reputation if you get it wrong.
 
As an experienced TV  journalist and former director of communications, James Dyson can help you take advantage of the opportunities and avoid the pit falls. Training is tailor made, hands-on and can cover any aspect of media relations required. It is available for groups or as one-to-one coaching for senior executives and spokespeople.

Training menu

• Training menu
  
• Understanding the media and its needs
• Thinking strategically about your work with the media
• Developing clear and persuasive messages.
• Drafting newsworthy press releases
• Delivering clear, controlled and convincing broadcast interviews
• Organising  press conferences, media visits and photo opportunities
• Managing crisis situations and protecting your organisation's reputation.

Example projects

• Regular communications and media training for Insafe-INHOPE; a joint EU Commission-supported network promoting the online safety of young people in 30 European countries.
• Media relations workshops in Nigeria and Peru for public health organisations supported by the Global Fund to fight HIV and AIDS, tuberculosis and malaria. Training conducted on behalf of the International Centre for Journalists.
• Media relations and interview training for Resolution, the UK’s leading association of family lawyers, which campaigns for legal reform.
• Media interview training for executives of Airbus, a world leader in designing, manufacturing and delivering aerospace products, services and solutions.
• Masters course in corporate media relations for Spanish communications institute TRACOR in association with Universidad CEU San Pablo.